Specialty coffee, without the complications.

Maybe you've been drinking coffee for years. Maybe you already have a favourite brand. Maybe you've looked at specialty coffee and had the impression you need to know too much to choose: origin, processing, acidity, roast, recipe.

We started from the same place.

It started at a coffee shop, with a simple coffee ordered without high expectations. But with a taste I hadn't encountered before: complex, alive, with notes I'd never associated with a cup of coffee. I asked what it was. The barista said: specialty, single origin from Ethiopia. I bought beans.

The first two bags at home confirmed what I'd tasted. The real revelation came after, when I went back to the regular coffee in the cupboard. The first sip stopped me. It wasn't bad. It was different on a level I hadn't anticipated.

From there began a journey I hadn't planned. We explored origins, harvests and processes. We tried coffees from dozens of countries, machines and grinders of every kind. And we discovered something much simpler than expected: a good coffee doesn't have to be complicated. It just has to be the right coffee for your taste.

That was the discovery from which boabe.ro emerged.

We don't want to turn every customer into a coffee expert. We want to give you enough information to choose well and simply enough that you stop putting off that first order.

If you prefer chocolate, caramel and nutty flavours, start with CORE. If you want something more fruity, floral or surprising, try EXPLORE. And if you're already looking for rare coffees and unusual experiences, there's VISION.

Choose the profile that sounds best to you. Order a bag. Brew it the way you already like to drink coffee.

The rest you discover in the cup.